FIND YOUR ENTOURAGE
Pairing the Right Person with the Right Product
at the Right Place, Time, and Price
FIND YOUR ENTOURAGE
Pairing the Right Person with the Right Product
at the Right Place, Time, and Price
MANUFACTURER
RETAIL
01
what?
The GreenGenes platform provides manufacturers and retailers insight into individual-level consumer/product experiences like never before possible. A data analytics company, we decoupled the "manufacturer" from the "rebate" by allowing brand owners, manufacturers, and processors to subsidize in-field data analytics at the personal level. Aggregated, this information better informs genetics sourcing, production planning, and facility design.
02
why?
In early 2023, our team wanted to start a testing laboratory, but quickly realized it would be very difficult to ethically compete against THC inflation. As a result, we sought to solve that problem, by focusing on the overall effect of the product on the person - the entourage effect. We spent over a year with a Stanford bioinformaticist, and MIT-educated machine learning expert to develop a unique, and inimitable process which would provide the consumer the ultimate decision-making power, while conferring real value all along the supply chain. Now, instead of aggregated reviews from anonymous users, businesses can access actionable insight down to the individual, based on genetics, and hear the voice of the consumer clearer than ever before.
03
HOW?
Brand Owners, Manufacturers, Processors, and (soon) Retailers on GreenGenes can subsidize consumer product surveys to access real-time product consumption data from individual users, allowing for maximal insight into product consumption patterns. Further, business can increase inventory velocity by subsidizing product surveys at any time, which provides notification to consumers of active "rebates" which can be consumed at their favorite GreenGenes partner dispensaries. Better yet, spend related to operations (including inventory software or other similar costs and expenses) via data analytics can be expensed as COGS, instead of unrecoverable marketing spend (Source: Dope CFO).